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Bellytone, Bitocough, Branolia, Branolia Heroes, Honey Guard, Kulekhara, Kulerron, Livonia

The Women Idol Makers of Bengal

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Women Idol Makers of Bengal

Kumartoli, in Kolkata, is a famous place for being the designer’s abode of thousands of idols that are rolled out each year during the festive season. A group of artisans has been mesmerizing the world with their unique art form. It has always been a male bastion for all these years. A few women have challenged this monopoly of male artisans. These new and determined breeds of women are breathing new life into wet clay to create a goddess that they can relate to.

The few of the extraordinary women folk who were able to carve a niche a niche out for themselves are:

  1. Mala Pal – Her small room in the narrow lanes of Kumartoli are adorned with several awards that she has won for her art. After quitting formal schooling at the age of 15, she only took up working as a full-time artisan after her father’s death. Today she has earned a place for herself and the idols made by her are exported to various countries in Australia, Canada, and Mala’s forte is the foldable idols that can be easily shipped to foreign locales. She has been successful and is now a famous name in Kumartoli.
  2. China Pal – China was initiated into this trade by a sudden twist of destiny. A sudden demise of her father and the financial hardship that followed forced China to take up the family business. Twenty-two years and China is today overseeing a team of twelve people working hard to meet the demands of her client. It is not just her profession but her passion that has earned her international fame. China has also participated in the China-South Asia & Southeast Asia Arts Week and Lancang Mekong Arts Festival.
  3. Kanchi Pal – She is a one-woman army who faced a lot of hardships, competition from her male counterparts to carve a place for her. Today all her idols are in high demand. She is one of the new generations of artists who are well adept in designing contemporary idols. Her idols have also won awards and accolades.

Clad in a sari these women entered this profession, not by choice but sheer coincidence. There have been times when these women have lost faith, but they kept fighting. Over the years, these hard-working women have mastered the art of mixing clay to give the right dimension to the idols that they design with such care. Today they are recognized for their talents globally and often conduct workshops all over the world. They conduct camps and have also ventured into the domain of creating clay jewelry during the lay months.

Branolia Chemicals recognizes the true spirit of these women, embodiments of Durga and Kali in real life.

At Branolia Chemical Works, concern for women and their health needs has always been foremost in our minds. This prompted our research team to bring out the Ayurvedic formulation ‘Kulerron’, which is extremely effective against anemia. With anemia being endemic amongst women in India, we hope to do our bit to meet this health challenge afflicting women effectively.

 

Bellytone, Bitocough, Bramhi, Branolia, Branolia Health, Kulerron, Livonia

Ayurveda and Ayushman Bharat Yojna

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Ayushman Bharat

The 12th Five Year Plan reaffirmed the commitment of the Government of India to offer comprehensive healthcare to all its citizens but the sad truth is that India has not been able to achieve this goal. The healthcare segment in India is dominated by high out of pocket expenditure and low health insurance coverage amongst both rural and urban population. More than half of the Indian population has to bear the burden of hospitalization expenses as they are not covered under any form of health protection or health insurance scheme. Most often people have to sell their assets to meet the healthcare expenditures.

The Ministry of Ayush committed to improving the overall well – being of the people has for the first time laid down a set of guidelines for the insurance sector to cover Ayurvedic treatment. The guideline also addresses the settlements of claims and the benchmark rates for various interventions. The IRDA (Insurance Regulatory Authority of India) taking a cue from the guidelines issued by the Ministry of Ayush also laid down criterion and clarifications to general and health insurance companies to offer coverage to Ayurvedic treatment.

The hospitals that are eligible to provide Ayurvedic treatment have been categorized as:

  1. Hospitals under the Central and State Government
  2. Ayurvedic hospitals accredited by NABH
  3. Hospitals attached to Ayurvedic colleges recognized by Central Government/ Central Council of Indian Medicine
  4. Ayurvedic hospitals having registration with a Government Authority under appropriate Act in a State/UT, with minimum fifteen beds, minimum five qualified and registered Ayurvedic doctors, an adequate number of qualified and trained paramedical staff, dedicated Ayurveda therapy sections and daily maintenance of medical records.

The Ministry of Ayush has also clearly spelled out the list of diseases/disease conditions that need hospitalization of the patients, indicative therapies and likely duration of hospitalization.

The NABH (The National Accreditation Board for Hospitals and Healthcare Providers) have approved of this step by the Ministry of Ayush. The NABH has however asked the Ayurvedic doctors to provide evidence as to the line of treatment that they are providing.

The IRDA has private insurance companies like ICICI, Apollo Munich, HDFC, Star Health, and other public –owned insurance service providers to cover Ayurvedic treatments.

Some of the organizations in the private sector that have started providing insurance coverage for  Ayurvedic treatment are Tata AIG, Apollo Munich Star Health to name a few for inpatient treatment in Ayurvedic hospitals only that are recognized by the government. Private Ayurvedic centers that have not been approved by the NABH will not receive this benefit.

Branolia Chemical Works with more than 95 years of experience in the field of Ayurvedic medicine with their flagship products Branolia is hailing this step in the direction of making ayurvedic medicine an integral part of the healthcare industry in India.

The launching of the Ayushman Bharat Yojana or Ayushman Bharat – Pradhan Mantri Jan Aarogya Yojana (AB-PM JAY) aimed towards building a healthy India has also covered all the hospitals under the Ministry of Ayush.

Branolia Chemical Works have maintained quality over the years by adapting to new and upcoming technologies. It has also added a series of Ayurvedic medicinal tonics like Kulerron, Livonia, Bellytone, Bitocough, and Honey guard to address health issues pertaining to the common man.

Branolia Chemical Works fully supports this initiative by the Ministry of Ayush.

 

Branolia Health

An One Stop E-auction Portal for Indian Medical Device Industry

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Despite Government research labs having made impressive progress in medical device technology research, national imports of critical medical equipment like artificial dialysis machines, haemodialyser, defibrillator, lithotripsy equipment, ECHO, EEG, ECG, anesthesia equipment, laparoscope, endoscope etc remains as high as 85%. The country also imports diagnostic imaging items like X-ray tubes, CT scan and MRI and consumables like a cardiac catheter, syringe, suture, and dialyzers. All this while the breakthroughs made by Indian scientists and engineers keep gathering dust.

In a welcome move, Hon’ble Union Chemicals and Fertilizers Minister, Shri H.N. Ananth Kumar launched an E-Auction portal at the third India Pharma 2018 and India Medical Device 2018 conclave. The E-Auction portal will provide one window access for Indian Medical Device industry to bid and purchase the technologies developed across all research labs funded by the Government of India. This pooling of technology at one marketplace will help manufacturers easily identify available technology and bid enabling the research labs to get remunerative price for their technology. This is indeed a win-win for all the stakeholders. The nation stands to gain by reducing imports and probably one day become a net exporter of medical technologies to the world.

The E-Auction portal has been conceptualized and developed by Kalam Institute of Health Technology (KIHT). KIHT located in Visakhapatnam has been promoted by the Ministry of Biotechnology, Government of India. The mandate of the institute is to facilitate research on critical components pertaining to medical devices by supporting institutions involved with R&D, industry, policy makers and knowledge repositories.

We at Branolia Chemical Works congratulate the government, KIHT and the industry for this unique public-private partnership to make India self-reliant in the medical technology domain. We also feel that this initiative will go a long way in making medical treatment cheaper in the country.