A large number of Indians are facing the Piku syndrome. “Motion Se Hi Emotion” which Bhashkor Banerjee (Amitabh Bachchan) repeats every time when his effort and outcome in the toilet do not match rings a bell for at least 14% of Indians who suffer from chronic constipation.

The incidence of chronic constipation is pervasive in India as revealed by the study by the Pharma major Abbot. Doctors define chronic constipation as a condition where there is the inability to pass stools more than three times a week, and for more than three months at a stretch. Other symptoms experienced are abnormally hard stools, the need to strain very hard to pass motions, feeling of incomplete evacuation or a feeling of bowel obstruction.

The Abbot survey titled “Gut Health Survey” revealed the following:

• Chronic Constipation in India is higher than the international average: While globally chronic constipation afflicts 10% of the population, in India this figure stand at 14%.
• Older people report a higher incidence of chronic constipation: 20% of the people in higher age group (45-65) experience constipation as compared to the overall average of 14%.
• Causes of constipation directly linked to the type of food intake: Non- vegetarian food, low water intake, snacking and eating fried food frequently leads to constipation.
• Chronic constipation adversely impacts the quality of life: Lack of sleep, stress, physical discomfort (gas, acidity, stomach aches, loss of appetite etc), irritability, mood swings, lack of interest in work are some of the frequently mentioned conditions emanating out of constipation.
• Serious impacts of constipation are known to the majority of patients: 75% of the respondents reported that they knew that prolonged constipation can lead to other medical problems, with piles or haemorrhoids, ulcers, abdominal pain and anal fissures being the leading issues.
• Medical attention is rarely sought in preliminary stages for constipation: Seeking prompt medical attention for constipation is not a norm in India. 80% of the respondents with chronic constipation looked for a solution only after they faced the issue multiple times. The average time taken to visit a doctor was 80 days from the time the respondents first faced symptoms of chronic constipation. About 30% of the patients approached a doctor only after 3 -5 months or more of continuous symptoms. 60% of people with chronic constipation opted for home remedies as the most preferred treatment option for relief. However, half the people who self-medicated eventually visited a doctor for a cure.

We at Branolia understand the debilitating conditions that constipation can lead to and would advise taking corrective measures at the advent of constipation symptoms.

Branolia’s Bellytone brings the knowledge of Ayurveda to help chronic constipation patients to deal with their situation. Made from herbal ingredients like Sonapata, Haritaki, Teori & Ajowan blended perfectly, this extremely effective preparation keeps stomach problem at bay. Sonapata is useful as a purgative in habitual constipation, while Hartaki is a good laxative and fights flatulence. Teori acts as a carminative and prevents the formation of gas in the gastrointestinal tract thereby combating flatulence.

Branolia’s Bellytone is the natural way of fighting chronic constipation and its timely use helps prevent serious medical problems associated with prolonged constipation to set in like piles or haemorrhoids, ulcers, abdominal pain and anal fissures.

On a lighter note, we sometimes wonder that if Mr. Bhashkor Banerjee (in Piku movie) had taken Bellytone in time, then the movie Piku would have had a different storyline.