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NATIONAL AYURVEDA DAY

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It becomes a norm for every quintessential Indian to get tied to the phenomenal festivities offered by our culture, be it a small scale celebration or a festival celebrated with majesty. The dedication to participate in many festivities thrives on the heart of every Indian. The receding celebrations of Navratri, make way for the modest advances of the next session of festivities in a row, Dhanteras, Diwali and Bhai Dooj. Dhanteras assumed to be “the day of wealth” to be concise in one word, symbolizes abundance and replenishment of wealth in everyone’s lives. Another myth supporting the origin of this day is that as told in the Puranas ,Lord Dhanvantari, the God Of Ayurveda, had emerged from a Samudra Manthan and he held a Kalash of Amrit in one hand and the sacred text of Ayurveda in the other. This year( 2019) Dhanteras was held on the 25th of October. However, this calendar date also strikes a chord with us reminding that the Ministry of AYUSH, was commenced on the 9th of November, 2014. This Ministry was known as the Department of Indian System of Medicine and Homeopathy(ISM&H) and it had been formed in March 1995. Years later, it was renamed as AYUSH, the abbreviation for Ayurveda, Yoga, and Naturopathy, Unani, Siddha, and Homoeopathy, in November 2003. It specifically focused on broadening the scope of education and research in Ayurveda, Yoga, and Naturotherapy, Unani, Siddha, and Homeopathy. Over the years, the Ministry has encouraged the favourable development and propagation of the AYUSH techniques in the current health care systems.

The Ministry of AYUSH had come forward with the decision on celebrating the National Ayurveda Day every year,on the same day which is observed as Dhanteras. This year the Ministry of AYUSH conducted the Fourth Ayurveda Day at Jaipur while the National Institute of Ayurveda (NIA) were the ones who hosted the event. The NIA held both the Dhanvantari Pujan and National Dhanwantari Ayurveda Awards-2019 which were two events on the National Ayurveda Day. Shri Om Birla, Speaker in the Lok Sabha graced the event as the Chief Guest while Shri Shiprad Yesson Naik, the Union Minister of AYUSH participated in the event. The event also observed 25 delegates of Mekong-Ganga Cooperation (MGC) who were active participants of the subsequent events on the 4th Ayurveda Day. Ayurveda, the ancient healing system which dates back to thousand years, originated in India. It has been rendered as one of the most meticulous and well-documented systems of medicines. Modern India inculcates the Ayurvedic way of living even to this day. Ayurveda aims at preventing diseases and promote a healthy state of living. The primary objectives of National Ayurveda Day are:

  1. Endeavouring to propagate Ayurveda into the mainstream
  2. To concentrate on the strengths and unique principles offered by Ayurveda
  3. Utilizing Ayurveda’s potentials as a cornerstone of reducing diseases and related morbidity and mortality.
  4. Exploration of Ayurveda’s potential, which plays an instrumental role in shaping national health policy and National Health programs.
  5. To create awareness amongst the young generation and to propagate Ayurvedic principles of healing within the society, in modern India.

The well-reputed Branolia Chemical Works has always upheld the principles of Ayurveda, over such a vast expanse of time and it still continues to do so. Ayurveda can always be addressed as a medical benefactor who has dissipated the arduous health miseries from the lives of people. Branolia Chemical Works has embraced the authenticities of Ayurveda through its products. Each of the products of Branolia Chemical Works, namely, Branolia, Branolia’s Kulerron, Branolia’s Honey Guard, Bitocough, Bellytone, and Livonia have alleviated people from their adverse health conditions and will continue to do so many more years down the line.

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Modern Age Ayurveda with Integrated Technology and Digitalization

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India, the holy land, has been always revered for her immense contribution to the world, in various spheres. She has always defined her perpetual relationship with the various elements of Mother Nature. Ayurveda defines one such explicable relation of ancient India with Mother Nature. Ayurveda is the system of medication which has been an integral part of India’s glorious past.

In the modern age, Ayurveda has imbibed technology, which is evident through technological developments in ayurvedic medicines as in today’s clockwork world; technology and digitalization have seized the limelight. In today’s world, every single aspect of our lives is governed by technology. It has taken its reigns over nature’s potentiality as well. With advanced technology and digitalization, Branolia Chemicals can easily upgrade their brand value. Some of Branolia Chemical’s popular products are Branolia, Branolia’s Kulerron, Branolia’s Honey Guard, Bitocough, Bellytone, and Livonia.

We see nowadays that, technology has created its impression on Ayurveda in the most unique way. Numerous software has been designed to provide specific guidelines for Ayurvedic doctors so that there is no diversion in the methodology of their treatments and it is carried out in a meticulous way. In the modern age, information technology plays a vital role in the propagation of Ayurveda. It incorporates clinical uses that add regular improvisations in the flow. Some of the technical innovations are:

  1. CAM- (Computerized Ayurvedic Medicare) Body Tuning is another form of the treatment in which the procedures of treatment are interconnected. Firstly, the data related to the physical conditions are indicated and relayed. Secondly, the data collected is comprehended so that it can be used to assess and effectively diagnose the problem. Originally, this software had been tested by Gujarat Ayurveda University in 1993 that had been developed by Dr. M.A. Shajahan.
  2. Prakes-It is another aspect of digitalization in Ayurveda. The body constitution (Prakrti) software and estimated by this digitalized system. This was designed by CIRA (Center for Research Advancement, Kerala). It focuses on the evaluation of the Prakrti.
  3. PILEX – Piles is a prominent problem faced by most people and there is no permanent solution to it as it is recurrent. Hence, technology has gifted the software PILEX which directs towards determination, effective diagnosis and facilitates treatment for a healthy future ahead.
  4. AYUSOFT- The Centre for Development of Advanced Computing had designed a software system, such that it facilitates the diagnosis of prevalent diseases. The system makes provisions for on-line learning sessions as well as constant up-gradation of the system.  This system enables the physician to devise an interactive session with the system in which he gives inputs regarding the patient’s current condition in the form of answers to questions designed by the system itself. The system suggests its own diagnosis for the patient’s illness thus advising and guiding the physician all the way through.
  5. RASEX- is another contribution of digitalization. It was designed by Government Ayurveda College, Trivandrum, CIRA and ER&DC, Trivandrum. This integrated technology brings out the correlation between pharmacological properties and therapeutic properties which acts as a valuable source of information.

Recent news doing the rounds is that  Nirog Street, an association aimed at bridging the gap between Ayurvedic practitioners and patients through integrated technology, which works in close coordination with the Ministry of AYUSH. They jointly organized the third edition of the Ojha Festival in association with CSIR-IIM Technology Business Incubator, to promote Ayurveda. The aim of the festival was to provide a podium to the ayurvedic experts and practitioners who were vocal about their thoughts and opinions about the connection between Ayurveda and technology.

The production unit of Branolia Chemicals Works is GMP certified. The production unit adheres to the GMP (Good Manufacturing Practice) guidelines for manufacturing, testing, and quality assurance in order to ensure that a drug product is safe for human consumption. Branolia Chemicals have consistently maintained the quality of all their products and has continually adopted new technology and manufacturing processes to keep in pace with the changing times.

Integrated technology and digitalization have indeed been a boon for our generation and Branolia Chemicals surely has an immense contribution to India’s glorious healing system. With the help of integrated technological up-gradations, the products of Branolia Chemicals will easily be able to attain their desired goals in the years to come.

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Ayurveda a cornerstone of Ayushman Bharat

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The ambitious Ayushman Bharat program also nicknamed by the media as Namocare proposes to give Ayurveda a significant mandate in the making of healthy India.

The 1.5 crore wellness centers to be opened under Ayushman Bharat all over the country will stock Ayurvedic medicines. As per the AYUSH ministry along with Ayurveda, medical systems of Unani, Siddha and Yoga will also be introduced in the wellness centers as well.

In this year’s budget, the Hon’ble Finance Minister has announced the establishment 1.5 crore wellness centers which will act as neighborhood clinics. These clinics will provide treatment for common diseases free of cost along with some listed medicines being provided free.

In addition, Ayurveda is progressively being introduced in the existing Community Health Centres in the country on a pilot basis.

Already pilot project is on in 49 CHCs and 3 district hospitals where Ayurvedic medicines are part of the treatment regimen. The pilot is being conducted by Central Council for Research in Ayurvedic Sciences and Directorate of Health Services.

It is indeed laudable that Ayurveda is finding its due place in the country’s health care system. We at Branolia Chemical Works look forward to Ayurveda regaining its lost glory and making a difference in the life of patients.